Hugo is a meeting productivity hub that aims to simplify meeting workflows for entire teams by providing a one-stop shop for preparing for meetings, taking notes, and integrating with existing tools. The company uses data analytics to provide personalized user experiences for its customers, resulting in more conversions. Darren Chait, co-founder and COO of Hugo, shares his journey from being a corporate lawyer to setting up the modern data stack and how he learned about data tools like dbt through the no-code movement. With the help of tools like Census, Hugo was able to transform raw data into actionable insights that drive business impact, such as increasing conversions by 3-4 times through personalized email campaigns. Darren emphasizes the importance of getting the data stack right from day one, warehousing everything in a single spot, and democratizing access to data for all team members to deliver more value for users, quicker.