How ClickUp cut CAC by 50% with first-party data | Census

TL;DR: ClickUp implemented a revolutionary approach to Google and Facebook Ads conversion tracking, cutting its Customer Acquisition Costs by 50% by leveraging its data warehouse-first strategy. This approach utilizes first-party data, which is essential for unlocking the power of marketing campaigns and driving revenue. By using a cloud data warehouse like Snowflake, ClickUp can manage audiences and ensure consistent messaging across email, ad networks, and sales touchpoints, ultimately improving Customer Acquisition Costs and Return on Ad Spend (ROAS). Additionally, ClickUp's use case demonstrates how to refine audience targeting and email personalization with more complete customer data, leading to better ROI marketing results.