Good to great: How reverse ETL helps customer success | Census

Reverse ETL can help customer success teams access high-quality, real-time data to better support their customers. Companies like Atrium, Loom, and Bold Penguin have successfully implemented reverse ETL using tools like Census to improve customer satisfaction, reduce response times for support issues, and enable self-serve capabilities for the customer success team. By operationalizing their data, these companies were able to maximize their time, drive more business value, and focus on work that lights them up. With reverse ETL, teams can gain a clearer understanding of user behavior, prioritize tickets based on account type, and automate marketing segmentation to enable targeted campaigns.