Census Segments: Build audiences without SQL

To help marketers activate the 360° data in their warehouse, Census Segments is now part of Audience Hub, a suite of features built for marketing teams to work with trusted data from their company's source of truth. This single place allows users to build audience segments on top of their data warehouse and sync them with all advertising and marketing tools, eliminating the need for CSV uploads or SQL queries. With Census Segments, marketers can experiment with audiences faster, using a visual segment builder that creates personalized audiences without manual CSV uploads or complicated SQL queries. The feature includes integrations with dbt and Looker models, approval processes to verify trusted data models, and a library of advertising and marketing connectors, including new additions like TikTok, Snapchat, and Bing. Data teams can also make trusted models available for self-serve by marketing teams, while ensuring seamless collaboration through features such as approval processes and integrations with dbt and Looker models. The feature is now live and available at no cost to users on all plans, including free.

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