Census is a Leader in Snowflake’s 2023 Modern Marketing Data Stack Report

Snowflake has named Census a Leader in Customer Data Activation, recognizing its ability to activate first-party data and audience segments in 200+ destinations and power omni-channel marketing and enhanced personalized experiences for global enterprises. The company's Data Activation platform unifies data and marketing teams around a single source of truth, enabling organizations like Canva and Zip to achieve significant outcomes such as reducing customer acquisition costs by 50% and hyper-personalizing messages at scale. Snowflake's research highlights key themes in data-driven marketing, including the convergence of adtech and martech, increased focus on privacy enhancing technologies, and the importance of measurement to maximize campaign ROI. Census aims to help data-driven marketing teams launch faster, create more intelligent campaigns, and decrease customer acquisition costs with its unique understanding of customers' needs.

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