A customer data platform (CDP) pieces together disparate data points into a unified image of customer behavior by organizing and storing data in a data model that outlines how each data point fits into the grand schema of customer information. A modern data stack often stores similar information in a data warehouse, but building a new data model for a CDP can be inefficient. Data Activation platforms like Census unlock raw data and transform it into actionable insights that inform business decisions and customer experiences. Census allows users to connect their data source, map fields to sync customer data, and connect their destination application without writing code, making it easier to build custom audience segments and sync customer data with marketing and advertising tools.