The text discusses using artificial intelligence (AI) to identify high-potential customers, particularly those who are likely to become premium customers. This is achieved by analyzing customer traits and behaviors against known indicators of premium preferences. A scoring system, called an "Upsell Score," is created to automatically identify customers showing premium patterns. The AI Columns tool is used to analyze these traits and create the Upsell Score, which can then be operationalized in marketing campaigns using 200+ marketing automation and advertising tools. This process enables businesses to precisely target customers whose traits signal readiness for premium offerings, leading to more meaningful conversations and better understanding of customer segments.