As your company grows, it's essential to target the right segments of your audience to unlock growth opportunities. By engaging with audiences such as upsells, win-backs, trial users, highly engaged users, and churn risks, you can maximize revenue and build long-lasting relationships with your customers. However, many marketers neglect to tap into these segments due to a lack of access to internal database data, resulting in missed opportunities. To overcome this, companies can leverage warehouse-native data activation tools like Census to connect their marketing teams with trusted models built by their data team, enabling the use of customer attributes and segment targeting for personalized content. By doing so, marketers can drive significant brand growth while improving customer retention and experience.