Optimize Your Sales Pipeline with Integrated Sales Ops Data` B2B sales are shifting towards digital touchpoints, which is expected to be 80% of B2B sales interactions by 2025. A smooth digital customer experience is crucial for sales success, but data sprawl and siloed information can hinder it. Integrated sales ops data is necessary to provide a 360-degree view of customers, analyze current processes, optimize end-to-end interactions, and increase sales in a digital-first world. This enables sales teams to access the right data at the right time, personalize leads, and close deals. Data-driven sales forecasting, sales and marketing alignment, and interdepartmental transparency are also crucial for sales success. CData can help organizations integrate and automate organizational data to improve sales processes and stay competitive in a customer-first future.