In the realm of Sales Operations, data is the driving force behind modern business decisions, and its value can be maximized by understanding the relationships between different data silos within an organization. To empower sales teams, it's essential to break down these silos and relate different data sets to each other, providing a 360-degree view of customers and enabling more informed decision-making. A key relationship to consider is between Customer Relationship Management (CRM) systems and marketing automation platforms, as relating them together can unlock valuable insights into what marketing and sales pushes are most effective for specific customer bases. Automated data movement is crucial in ensuring that data ends up where it needs to be, regardless of manual intervention, and implementing a data automation platform with features such as breadth of connectivity, ease of use, and scalability can help organizations maximize the value of their Sales Ops data.