Competitive data is essential for businesses selling on Amazon as Vendors to stay ahead of their competitors, providing valuable insights into pricing, sales volume, customer behavior and product selection. By tracking this data, you can identify trends and patterns that help inform decisions about pricing, product selection and marketing strategies. Tools like CData Virtuality allow you to access and analyze competitive data on Amazon's API, extracting insights such as price tracking, customer shopping baskets, and review and rating data. With these tools, businesses can create dashboards to display their competitors' data, identify gaps in the market, and optimize product listings and marketing strategies to drive sales and increase average purchase value. By partnering with a specialist agency like Boomd, businesses can extract, analyze and bring this data to life to gain valuable insights into their competitors' strategies and stay ahead on Amazon.