Amazon Advertising Targeting & Placements
Blog post from CData
Amazon's advertising platform offers numerous targeting options to reach potential customers, including keyword, product, interest-based, demographic, and audience lookalike targeting. These capabilities allow advertisers to capture the attention of consumers actively seeking related products or those already inclined towards their offerings. Amazon Advertising also provides a range of advertising solutions, such as sponsored products, sponsored brands, sponsored display, stores, and an Amazon Demand Side Platform (DSP). Additionally, integrating data from Amazon Advertising into a centralized data warehouse using tools like CData Virtuality enables in-depth long-term trend analysis, simplifies data integration with other business information, and maximizes flexibility in choosing analytics tools.