Understanding advertising profitability on Amazon as an Amazon vendor is crucial for optimizing sales and revenue. The Amazon Vendor dashboard provides comprehensive advertising insights, but blending this data with retail sales data is currently not possible, requiring manual extraction or third-party software tools. However, CData Virtuality offers a solution to extract and analyze important sales and advertising data from vendor accounts, providing flexibility and scalability for vendors. By leveraging the full range of Amazon advertising options, including Sponsored Products, Brands, Display, and Demand-Side Platform (DSP), advertisers can optimize their campaigns, track performance, and gain valuable insights into customer behavior and trends. Ultimately, accessing historical data and consolidating reports in one place is critical for tracking performance, identifying areas for improvement, and making data-driven decisions to stay ahead of competitors.