In the software industry, customer churn is a significant challenge that can impact revenue and corporate valuations. To address this issue, providers must focus on integrating their applications with existing workflows to create a seamless experience for customers. By understanding their target users' needs and goals, product managers and engineers can design comprehensive coverage of essential use cases, prioritize integrations to boost in-app activity, improve productivity by connecting with complementary applications, and expand the impact of the product across the customer organization. Through these integration strategies, software providers can reduce churn, increase revenue, and nurture a loyal customer base.