Connecting Sales & Marketing Ops with Real-Time Analytics

The marketing technology landscape is rapidly expanding with over 2,000 vendors, growing by 13% from 2019 to 2020, and enterprises are using an average of 20-120 tools, leading to silos and process breakdowns. The challenge lies in integrating data across disparate Martech systems to align marketing programs and initiatives, but many teams struggle to create a unified marketing reporting ecosystem due to too many tools with siloed data and no common interface. This leads to missed opportunities for accurate analysis, decision-making, and attribution, resulting in wasted budgets and hindered growth. A unified marketing ecosystem enables detailed analysis, provides data-driven decision-making, and supports sales by breaking down data silos and providing a centralized view of all data collected from marketing campaigns.