5 Facts: Out of Home Advertising in 2020

Out-of-Home (OOH) advertising is growing rapidly, with an expected doubling to $16 billion by 2023, driven by its ability to leverage location data for targeted campaigns. OOH's unique advantage lies in its capacity to deliver messages at exactly the right time and place, boosting retail foot traffic, brand awareness, and driving sales. With digital innovation, DOOH is surging, increasing by 35% since 2010, and now accounts for 18% of total ad sales attributed to OOH. Mobile click-through rates increase when supported by OOH ads, and geotargeting enables hyper-targeted campaigns. Consumers are increasingly using search engines after seeing OOH ads, with 46% of US consumers doing so, and the future of DOOH advertising is data-driven, leveraging location data for targeting and measurement.

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