Company
Date Published
Author
Helen McKenzie
Word count
1566
Language
English
Hacker News points
None

Summary

Boosting International CPG Market Share with Location Intelligence provides insights into how consumer brand businesses can overcome challenges hindering their global expansion, such as informal markets, diverse consumer preferences, and inaccurate data. Leveraging Point of Interest (POI) data can help companies identify new channels and markets, focus sales efforts on stores that are more likely to convert, understand new customer segments, and cater to local tastes and market demands. By applying data-driven techniques, businesses can enhance their information, prioritize resources, and tailor marketing messages and product offerings that resonate with customers' preferences and needs. The use of POI datasets and geocodes enables companies to analyze market coverage, identify clusters of locations where stocking products would have the most impact, and make informed decisions about strategic territory expansion. By harnessing high-quality foundational data and leveraging these insights, CPG businesses can gain a competitive advantage in the global market.