Google Analytics is a crucial tool for businesses, providing insights into website traffic, paid ad campaigns, and purchase behavior. However, the location data attached to each prospect's activity is often underutilized and hidden beneath dashboards and reports. By ingesting Google Analytics data into BigQuery and visualizing it in CARTO, businesses can uncover powerful stories about their customers and prospects that were previously undiscoverable. With CARTO, users can drill down into city-level data to see how users are engaging with content or products, perform meaningful spatial analysis, and answer questions such as "From which cities do we see the most demand for our products?" or "In which cities do we see high cart abandonment rates?" The integration of Google Analytics data in BigQuery enables businesses to prepare their data for spatial analysis, making it easier to visualize and perform spatial analyses. By leveraging CARTO, businesses can gain valuable insights into their online audience and make data-driven decisions.