Data Driven Marketing with CARTO for OOH Advertising

The global pandemic had a significant impact on outdoor advertising, with ad revenues dropping 29% in 2020, but as restrictions relaxed, consumer spending increased, leading to a resurgence in outdoor advertising with a 38% increase in ad spend in the last quarter of 2021. Major brands are now investing heavily in outdoor media, using creative campaigns and innovative tactics such as installing fake surveillance cameras or walkthrough billboards. To support these efforts, CARTO for OOH Advertising has been developed to provide data-driven marketing solutions, combining spatial analytics, map visualization, and media planning features, giving outdoor advertising specialists a data-driven approach to optimize campaign targeting and streamline the media planning process. The application ingests information on all available outdoor assets, enriching inventory with demographic, human mobility, brand affinity, and point of interest data, allowing for dynamic map visualizations and media plans created amended and shared in just a few clicks.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.