The COVID-19 pandemic has accelerated the need for businesses, especially in the retail sector, to adapt their strategies and identify high-performing areas in a "new normal" environment. With many malls expected to close in the USA and the UK potentially being over-spaced for retail, businesses are focusing on consolidation and optimizing their locations. A key approach is using comparative market analysis real estate to determine which stores are best suited for curbside pickup and effective location strategies. This involves analyzing attributes such as demographics, socioeconomic profiles, and proximity to points of interest to find a common path that defines an optimal location, known as a "twin area". Identifying twin areas can help businesses perform site selection, relocation, and consolidation by providing a full market analysis, reviewing competitors, and loading sales data alongside multiple spatial datasets. By leveraging this approach, businesses can make informed decisions about their consolidation strategy and optimize their locations for success in the post-pandemic retail landscape.