Over the past decade, the internet has transformed into a powerful tool for everyday sleuths, allowing ordinary people to conduct investigations that rival professional inquiries, often using open source intelligence (OSINT) techniques. This trend is illustrated by the exposure of brands like Parke, which falsely claimed sustainable practices, and the tracking of public figures' activities through accessible data, exemplifying a broader cultural shift where "cancel culture" functions as a decentralized OSINT machine. Motivated individuals, often without specialized tools, leverage persistence, creativity, and internet fluency to uncover hidden truths, demonstrating that the line between amateur sleuthing and professional security research is increasingly blurred. This democratization of investigation highlights the importance of digital footprints and the potential for anyone with internet access and curiosity to reveal inconsistencies, impacting not just public figures and brands but also cybersecurity practices. For the cybersecurity industry, this shift presents both challenges and opportunities, as skills developed in non-traditional settings can translate into valuable expertise, encouraging a reevaluation of recruitment strategies to include those with a knack for digital investigation.