The text discusses the importance of performance in web development, particularly when using no-code tools like Bubble's platform. It highlights how performance is often misunderstood as being solely related to speed or scaling, but rather it's about creating a seamless user experience. The article provides 10 tips for improving app performance on Bubble, including planning and structuring your database, keeping pages lightweight, avoiding complex searches and lists, and communicating clearly with users. The key takeaway is that perceived performance is more important than actual performance, and by using clever design and communication techniques, developers can create apps that seem fast and efficient even if they're not technically optimized for speed.