8 SaaS Website Essentials: Best Practices and Examples

Building a successful SaaS website involves juggling various competing needs such as C-suite expectations, client demands, branding decisions, and more. However, there is a clear blueprint for the expected components of a SaaS website that can help balance these competing factors. Key elements include a homepage that clearly communicates what the product does and its value proposition, a pricing page with clear information on costs and inclusions, and calls to action that guide visitors towards the desired next steps. Other common elements may include product pages, feature pages, use case pages, company information pages, and documentation. Examples of successful SaaS websites built on Bubble can provide inspiration for designing your own website.