Building tech is often a significant barrier between having a great idea and getting it off the ground, particularly for underrepresented groups like Black founders who receive less than 1% of venture capital investment, and female-founded companies that raise only around 2% of total VC funding. However, Bubble's no-code platform provides an affordable alternative to traditional software development, allowing startup founders to build custom web apps starting at $29 a month without engineers or expensive hosting infrastructure. The company's Immerse program, which supports Black founders and others from underrepresented groups, has led to numerous success stories, including Milan Ball, who became a full-time tech developer after being hired by Momentum Tech Group, and Jordana Wright, whose small business was transformed into a tech platform that could take on thousands of spaces at a time worldwide. Both individuals have discovered new opportunities through Bubble's network and community, including job offers, consulting work, and even launching their own businesses, such as No Code Courses, which helps others improve their Bubble skills through gamified challenges.