Edward Li, Tech Lead on Sunrun's AI team, discusses how they used Brand.dev to enhance the personalization of their affiliate portals, addressing the desire for a more customized experience that reflects each partner's brand identity. Despite Sunrun's expansive reach and success as a leader in residential solar, their standardized portals felt too generic for affiliates who sought unique branding elements like logos and typography. Brand.dev provided a seamless API integration that allowed Sunrun to automatically apply each partner's brand elements, creating a personalized experience from the moment they log in. This integration has reduced engineering overhead while enhancing the user experience and fostering trust among affiliates, transforming the portals from mere functional tools to personalized platforms that support faster onboarding and reduce friction. Edward highlights the integration as an effortless and effective way to embed personalization into the affiliate experience, marking a subtle yet significant improvement for Sunrun.