Company
Date Published
Author
Yahia Bakour
Word count
437
Language
English
Hacker News points
None

Summary

Lasso Moderation, a company focused on providing moderation services and impactful customer experiences, significantly increased its conversion rates by integrating Brand.dev's branding API into its product demos. Before the integration, Lasso faced challenges in making its demos resonate personally with prospects, which affected engagement and conversions. The solution came with the seamless and rapid implementation of Brand.dev's API, which allowed Lasso to tailor each demo to the individual prospect, creating a sense of familiarity and relevance. This personalization transformed their demos from generic presentations into powerful sales tools, driving better business outcomes without disrupting existing workflows.