Fintech apps have become more engaging than traditional banking apps, with users spending 10.8 times more time in fintech apps. The key factor in choosing a finance app is user experience, and most traditional banking apps score low on functionality and usability due to complex navigation and outdated UX. Fintech companies prioritize design thinking and deliver innovative solutions by incorporating delightful UX into their app's design and development process. By adopting UX research, designing intuitive UI, offering seamless onboarding processes, prioritizing accessibility for everyone, and ensuring security, traditional banks can improve their mobile banking experience, increase user engagement, and remain competitive in the expanding finance industry.