A significant percentage of users uninstall apps when they run out of storage space, with 20% admitting to doing so. When faced with a choice between apps that are similar but have varying sizes, users tend to opt for the smaller app. To reduce an app's size and improve performance, techniques such as compressing image files, using lossless or lossy compression algorithms, converting raster images to vector graphics, utilizing image compression tools, removing unused resources, and enabling App thinning can be employed. By implementing these strategies, developers can achieve a lower-than-average app size, leading to quicker installation times, better performance, and potentially increased conversion rates and user retention.