In a digital age dominated by mobile communication, businesses have increasingly turned to SMS (Short Message Service) and MMS (Multimedia Messaging Service) to engage with customers, facilitated by widespread 5G coverage and post-pandemic habits. SMS, characterized by its plain text format and ability to function without internet, offers cost-effective and broad reach for concise messaging, ideal for notifications and reminders. Conversely, MMS allows for rich media content like images and videos, making it suitable for more engaging and personalized communications that capitalize on humans' quick processing of visuals. While SMS offers the advantage of universality and low cost, MMS excels in capturing attention through multimedia, enhancing brand personality and message impact. Additionally, Over The Top (OTT) messaging apps, such as iMessage, Facebook Messenger, WeChat, and WhatsApp, provide alternatives that operate over the internet, each with unique features and compatibility. Understanding the distinct advantages of SMS and MMS can help businesses maximize their messaging strategies, leveraging the strengths of each to suit different communication needs and audience engagement.