In an era where public trust in institutions is waning, brands maintain high levels of trust, with 80% of people trusting the brands they use, according to the Edelman Trust Barometer. TruVideo, led by CEO Joe Shaker, leverages this trust by offering a multimedia messaging platform enhanced with AI, specifically designed for the automotive industry to boost customer satisfaction and trust. Their approach, which can be applied to any brand, revolves around five core principles: openness, professionalism, convenience, personalization, and service. TruVideo's tools allow service technicians to send detailed video explanations directly to customers, enhancing understanding and engagement, while AI features help eliminate distractions and improve message clarity. With high text message open rates and the rise of Rich Communication Services (RCS), customers can conveniently engage with brands via their smartphones. TruVideo's AI capabilities also offer multilingual support and sentiment analysis, ensuring personalized communication and prompt issue resolution. This focus on clear, reliable communication not only builds trust but also translates into tangible business results, as seen with Walser Automotive Group's 37% business increase. This dedication to trust-building and communication excellence recently earned TruVideo the 2025 Textie Award from Bandwidth.