The article, authored by Charles Parsons, discusses how Modern Campus is leveraging text messaging as a tool to help higher education institutions navigate rapidly changing market conditions, such as generational shifts, staffing shortages, and declining traditional student enrollments. Modern Campus uses a suite of Software as a Service (SaaS) tools to enhance student interactions throughout their educational journey, focusing on personalized and targeted messaging. Text messaging, with its 98% open rate, is used to ease staff pressures by employing AI to handle common inquiries, thereby reducing the load on human staff. Furthermore, the platform’s Stop-Out Playbook campaign helps institutions re-engage students who might drop out, boosting re-engagement by 35% through personalized nudges. This approach also fosters loyalty among students and alumni, as demonstrated by North Carolina State University’s success in raising $23 million during a 24-hour campaign. Ultimately, Modern Campus aims to create a human-centered, supportive communication strategy that enhances learner retention and loyalty, earning recognition such as Bandwidth’s 2025 Textie Award for its innovative messaging solutions.