Survey: What brands are saying about SMS for Black Friday 2024

In 2024, Black Friday preparations have become more complex due to an election year and condensed sales period post-Thanksgiving. A survey of 100 brand leaders revealed that 80% are incorporating SMS into their campaigns, with nearly half planning to use MMS. Email is the second most popular channel at 62%, followed by TV/streaming ads (45%), direct mail (31%), and radio/podcast ads (30%). Interestingly, 26% of brands plan to use WhatsApp, and 17% are exploring RCS. Nearly 60% of brands are investing more in SMS this year compared to last year. One-third of brands don't start planning until September, while only 42% know for sure that their 10DLC traffic is properly registered.