AI's potential to revolutionize industries has led many companies to consider aligning with the trend, but the decision to rebrand is complex and context-specific. While aligning with AI can attract investors and partners eager to capitalize on the hype, it risks undermining established brand value and altering market perception from stable to trend-driven. The AI hype wave mirrors past technology trends, which initially generate excitement but eventually stabilize, potentially leaving AI-branded companies vulnerable if they can't sustain momentum. AuthZed, despite engaging with AI-first companies, chooses not to rebrand, valuing its neutrality and broader service capabilities beyond AI applications. The company believes that maintaining a distinct identity allows it to better serve diverse client needs and avoid the pitfalls of following hype cycles, which often lead to mediocre outcomes. Balancing the allure of AI with long-term strategic goals, AuthZed remains cautious about rebranding, acknowledging the importance of adapting when necessary to continue shaping the future of authorization.