Claude is a space to think
Blog post from Anthropic
Anthropic has decided to keep its AI assistant, Claude, free of advertisements to maintain its role as a genuinely helpful and unambiguous tool for users. The company believes that introducing ads could compromise the integrity of user interactions by introducing commercial incentives that may conflict with users' interests, particularly in sensitive or complex discussions. Unlike products like search engines or social media, where users expect a mix of organic and sponsored content, AI interactions are more open-ended and personal, making them susceptible to influence. Anthropic's business model focuses on generating revenue through enterprise contracts and subscriptions without resorting to selling user attention or data to advertisers. They aim to expand access to Claude globally while preserving its utility as a trusted tool for thought. Additionally, the company is exploring agentic commerce, where Claude could assist users with purchases or bookings, and plans to enhance productivity by integrating with third-party work tools.