How to Create Awareness with No Time to Create Content

This article discusses how to build a lead flow for startups quickly and efficiently without spending too much time on it. The author shares their experience with Airbyte, a proxy that unblocks analytics and attribution marketing tools for ad-blocked traffic while preserving user privacy. They emphasize the importance of understanding your ICPs and personas, choosing the right database (Crunchbase in their case), building a list of profiles to reach out using Phantombuster and LinkedIn, deciding on channels and preparing several campaigns, utilizing automated cross-channel outreach campaigns with LaGrowthMachine, and iterating on sequence and messaging. The author also provides tips for increasing lead flow by creating multiple identities on platforms like LinkedIn.

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