AdTech is a rapidly growing and highly competitive industry that is expected to surpass $1 trillion by 2025, characterized by its chaotic nature and the constant pressure of regulatory and technological challenges. Startups entering the field must contend with massive data volumes and infrastructure demands from the outset, requiring terabyte-scale operations and the ability to process millions of transactions per second with minimal latency. Aerospike is highlighted as a crucial technology for enabling platforms like The Trade Desk and Criteo to achieve hyperscale operations with low latency and high availability, offering a significant advantage in an industry where margins are thin and regulatory landscapes are complex. The platform's ability to efficiently handle real-time data flows and ensure compliance across various jurisdictions makes it a valuable tool for sustaining growth and maintaining performance. Aerospike's architecture is designed to manage the challenges of write-heavy, low-latency demands while maintaining robust performance, which helps prevent the burnout commonly faced by AdTech engineers. As privacy regulations continue to diverge, platforms need to be jurisdiction-aware, and Aerospike’s Cross Datacenter Replication (XDR) supports smart data movement that respects these boundaries. The text underscores the importance of selecting the right infrastructure early on to ensure scalability and efficiency in the fast-paced AdTech sector.