Why gamers abandon games – and creating the best online gaming experience

The global gaming industry is worth over $300 billion, making it a lucrative market for game publishers. However, poor online gaming experiences can damage the brand and cut into revenue. Gamers have high expectations for speed, personalization, scalability, fraud prevention, and AI/ML systems to deliver a seamless experience. With 47% of gamers citing fast performance as extremely important, companies must prioritize technology that delivers better quality results, fewer glitches, and increased customer satisfaction to avoid losing players and damaging their reputation. The stakes are high, with nearly 227 million Americans playing video games, and the pandemic has led to an increase in gaming hours among families and older demographic groups, making it essential for game developers to provide a high-quality, secure, customized, and reliable gaming experience.