Announcing Custom Contexts: Feature Flags Aren’t Just for Users Anymore

LaunchDarkly introduces Custom Contexts, a new core capability that allows users to define, experiment, and target based on custom contexts relevant to their businesses. This feature enables software deliveries with unlimited flexibility by directly reflecting the data model, business language, and release process of the user's organization. With Custom Contexts, LaunchDarkly has moved from one-dimensional, user targeting to multidimensional targeting called "multi-contexts." The new feature allows users to deliver features to various entities such as accounts, projects, sessions, etc., all at once, increasing power and control while reducing risk and technical debt. This capability is essential for complex software deliveries and has become a foundational requirement for feature management.