Breaking down messaging rate limits

Messaging rate limits are essential for maintaining the safety and reliability of communication channels. These limits, similar to speed limits on a highway, ensure that traffic remains manageable and prevents overloading the system. Bandwidth sets messaging rate limits at the account level based on throughput needs, allowing businesses to distribute their MPS across phone numbers associated with the account. To calculate the ideal MPS for your business, consider factors such as the number of messages you want to send, how quickly you need to reach customers, and the number of numbers required to support your messaging traffic. Bandwidth offers priority queueing and expiration parameters to ensure timely delivery and avoid sending messages at inappropriate times.