/plushcap/analysis/ably/why-low-latency-is-essential-for-sports-media-and-entertainment-companies

Why low latency is essential for sports, media, and entertainment companies trying to deliver realtime updates at scale

What's this blog post about?

Latency is crucial for applications that promise real-time updates, especially in sports, media, and entertainment industries. Low latency ensures a delightful user experience by providing near-instantaneous updates. In this context, latency levels of 100ms or less are essential to maintain the brand promise of real-time and meet user expectations for scalability. To guarantee low latency, companies need to consider factors such as regional coverage, message routing, handling fluctuating payloads, and efficient encoding. Building a real-time updates system that maintains low latency over time and at scale can be resource-intensive, leading many companies to opt for third-party solutions.

Company
Ably

Date published
July 10, 2023

Author(s)
Ably

Word count
1402

Hacker News points
None found.

Language
English


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