How to build and launch realtime features faster

The time-to-market of realtime experiences is crucial for businesses as it can significantly impact profitability and market positioning. Building in-house realtime infrastructure can be complex, resource-intensive, and often underestimated. A survey revealed that the typical self-build realtime infrastructure project takes 10.2 person-months, with 46% of respondents experiencing escalating costs during development. The alternative to building in-house is using a realtime platform as a service (PaaS) provider, which allows engineering teams to focus on strategic functionality and reduces the risks associated with bringing realtime functionality to market. Companies that choose Ably, a realtime PaaS, benefit from faster go-to-market times, cost savings, and improved user experiences.